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1950 Willys Jeepster

£25,675

car description

In the years immediately after WWII, Willys-Overland was riding high on the wartime success of the Jeep. The plucky little 4wd utility vehicle served our soldiers well and had earned itself iconic status. But Willys-Overland was struggling to transition back to regular production and they found themselves in desperate need of a civilian passenger vehicle that would appeal to a broader audience than the highly functional, but very utilitarian Jeep vehicles. The CJ (Civilian Jeep) had the benefit of a war-proven heritage and were popular with farmers and outdoorsmen, but not so much with the general car buying public. Industrial designer Brooks Stevens was commissioned to design Willys-Overland’s new postwar lineup and hopefully add some flair along the way, in spite of the limited development budget. Alongside the traditional Jeep CJ, Willys-Overland added a pickup and a station wagon. Stevens also drew up a vaguely Jeep-looking crossover car that he envisioned as a sports car to appeal to returning servicemen. The Jeepster, as it became known, was distinguished by quirky open styling that drew heavily on Jeep tradition. Willys-Overland lacked the ability to tool up curvaceous bodyw

Accessories

left-hand-drive 1950 willys jeepster red 4wd manual overdrive restored

key Facts

  • Ad ID
    61740
  • Ad type
    For sale
  • Category
    Willys > Jeepster
  • Year
    1950

Closed

2310 Chaffee Drive
Saint Louis, MO 63146, Missouri
United States

Evo
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