British sports car maker TVR is set to deposits on its recently announced supercar, scheduled for release in 2017
Deposits for the car will be taken from July 7, with TVR making the move due to ‘incredible public response’.
The Gordon Murray designed car will cost potential buyers £5000 to place to an order, with the only detail confirmed so far being the engine - a Cosworth-produced V8.
The marque will also offer a half price incentive to members of the TVR Owners Club for a limited time only, in celebration of TVR’s 50-year anniversary.
John Chasey, Operations Director of TVR, said: 'We’ve been totally blown away by the reaction to the new car. Our phone lines and online enquiry system went into meltdown when the news was announced, and we decided that we must begin to bring a structure to the enquiries and build a delivery pipeline well in advance of production.
'Volumes in year one will be limited as we ramp up production, so this allows us to reward those individuals prepared to make a financial commitment at this early stage.'
The specifications of TVR’s new model are as-yet unknown, however Les Edgar, chairman of TVR, said he was happy to reward members of its owners club with the half price deposit offer.
'We feel it is important to reward those people who have been such enthusiastic ambassadors for the TVR brand. The club is a wonderfully active and loyal community of people who simply love the cars, so it seems fitting that they should be offered a reduced deposit and a promise of some of the early production units. With initial production in 2017 to be in the low hundreds, the early units are likely to be much coveted.'
The car will be the first TVR to be produced in nearly ten years.