Founded in 1852, The Studebaker Brothers Manufacturing Company was a wagon builder who went on to become one of the only American companies of its type to successfully transition to automobile production at the turn of the century. While still selling their wagons and coaches, they formed an early partnership with E-M-F to sell automobiles at Studebaker dealers. Quality issues with E-M-F led to Studebaker taking over that firm’s automobile line and the rest, as they say, is history. Studebaker remained staunchly independent in the face of competition from GM, Ford and Chrysler. They produced many a great car, and particularly in the post-war era, were not afraid to take some daring stylistic risks to stand out against the might of the Big Three. Yet as the 1940s rolled into the 1950s, Studebaker began to struggle financially and their product line became more and more staid and dated. In the early 60s, company president Sherwood Egbert saw the runaway success of the Ford Thunderbird and Chevrolet Corvette and realized he needed a “personal car” of his own; a well-equipped and sporty coupe with four full seats and brisk performance. Just 37 days into his tenure as the top man at Studebaker, Egbert sketched out a concept while on a plane out of South Bend, handed it to his hugely talented design team and demanded quick action. Given just 40 days to work up a design, chief stylist on the project Raymond Loewy and his team (comprised of Tom Kellogg, Bob Andrews, and John Ebstein) worked 16 hours a day from a rented Palm Springs ranch home, and penned a sleek and ultra-modern body to sit atop a modified Lark Daytona platform. The somewhat antiquated chassis was reworked by engineer Eugene Hardig to resemble a sporting car. Given the complexity and subtlety of the Avanti’s curves, fiberglass was chosen as the most cost effective material to build the bodywork. Although production of the Avanti lasted only two years, with fewer than 6,000 built, it has rightly earned its place as a stylistic icon; one of the greatest designs of the era and a significant piece of both Studebaker history and automotive history as a whole. Our featured 1963 Avanti is a genuine and highly desirable, numbers matching R2 4-speed example that has received a great deal of restoration work, with careful attention paid to preserving original and correct components. The car has seen regular, sympathetic use and maintenance and remains in wonderful order. Copies of the original build sheets and dealer invoices confirm this car’s correct, original specification (supercharged, floor shift four speed manual). Finished in its original colors of turquoise over a handsome turquoise and beige interior, this is a super-attractive example of Studebaker’s most famous car. The fiberglass body is straight and free of typical waves and warping that sometimes afflicts these cars, while the gaps and panel fit are consistent and even. Paint work, in the original Turquoise, is very well presented and the car rides on factory steel wheels fitted with the signature Avanti polished wheel covers and wrapped with proper narrow whitewall tires. The sporty and luxurious four-seat cabin is trimmed in a rare combination of Avanti Turquoise on the seats, carpets and door cards offset by beige dash and door caps. The cabin is a beautiful expression of aircraft-inspired mid-century modern design, and one of the best examples of the “personal cars” of the period. Upholstery is in very good condition throughout, appearing to be in largely original condition and beautifully preserved. Original options included tinted glass, sunshade windshield, radio, electric screen washer and seatbelts. It has been usefully upgraded with a discreetly installed Vintage-Air air-conditioning unit and an AM/FM stereo with auxiliary input. As an R2 spec model, the original, numbers-matching Studebaker 289 cubic inch V8 is equipped with the optional Paxton supercharger, which pushed power output to a healthy 280 horsepower. When backed by the optional 4-speed manual transmission, this Avanti certainly delivers performance to match the looks. The engine presents quite well; nicely detailed in largely original condition. While it shows some light use it still looks great, particularly with that big Paxton blower off to the side. Per the build sheet, this car is also equipped with power steering and a “Twin Traction” limited slip rear differential. Recent mechanical work includes a comprehensive suspension refresh with new bushes, rebuilt springs, new dampers and the addition of factory quick-ratio steering arms to sharpen the handling. The disc brakes (the first on an American production car) and power steering hydraulics were also rebuilt at this time, ensuring the car is ready for action. Finished in desirable colors and in the best factory specification, it strikes a fine balance of being pretty enough for casual show yet completely suitable for regular driving. This finely presented, very well-sorted Avanti R2 is a great example of this early 1960s icon.
It was no secret that in the early 1960s, Studebaker was up against the ropes. Their financial troubles had started years earlier and the failed merger with Packard had left them reeling. Selling economy cars was fine, but what they really needed was a stylish “halo” model to drive traffic into the showrooms. New company president Sherwood Egbert had the idea for a sporty “personal car” to compete against the likes of the Chevrolet Corvette and Ford Thunderbird, a car that could boost their rather staid and conservative product line. He doodled out his idea for a four-seat personal car while on a flight from South Bend to California. Upon meeting with his design team, led by Raymond Loewy, he charged them with the task of creating an image-booster for Studebaker and gave them a virtually impossible time line with which to do it in. After just 8 days of feverish work, Loewy and his team of designers (Tom Kellogg, John Ebstein and Bob Andrews) produced a two-sided clay model, one side featuring a four-seat design, the other a two seater. Company brass settled on the four-seater and the styling team went back to further hone their work. To power their new creation, named Avanti, engineers used the 289 cubic inch V8 and reinforced chassis from the Lark Daytona convertible. While not ground breaking, it was an affordable and reliable platform for Studebaker to work with. But the underpinnings played 2nd fiddle to what sat atop – the body by Loewy and his team was jaw dropping. Fiberglass construction allowed them to accurately reproduce the coke-bottle curves and fine detail as penned by the artists. The smooth, grille-less design was groundbreaking, the first to use a “bottom feeder” radiator and intake. It was clean, yet finely detailed and sophisticated. Egbert had ambitiously predicted Avanti sales of 10,000 units in the first year, but thanks to production issues and concerns from buyers about Studebaker’s health as a company, a fractional 1,200 were sold for the 1962 model year, with fewer than 4,600 units sold the following year. Studebaker ceased operations by 1963, yet in spite of the drama surrounding its gestation and ultimate demise, the Avanti remains a truly iconic automobile and a brilliant piece of American industrial design history. This exquisite 1963 Studebaker Avanti R1 comes to us from the hands of a noted Studebaker collector and enthusiast. He has owned several different Avantis over the years, and of all the cars he’s owned, this is most certainly the finest. It was comprehensively and expertly restored to the exact build-sheet specifications and presents in beautiful, fresh condition. An early production car, this Avanti (S/N R1259) was built on July 11th 1962 and delivered new to a dentist in Boise Idaho. After enjoying his Avanti for a few years, the car was sold to a Mr. Hutchison in Littleton, Colorado in 1967. Mr. Hutchison drove the car through 1977 at which time he replaced it with a new car, but kept the Avanti in storage until his passing in 2013. From there, the car found its way to its current owner, who upon assessing it as an original R1 specification car with an automatic transmission and factory air conditioning, determined it was very much worth restoring. He soon embarked on a comprehensive restoration that saw the car fully stripped down and restored to exacting specifications. It still appears very fresh, with exceptional PPG Avanti White paint. Particularly difficult with a fiberglass car, the body exhibits crisp feature lines, outstanding panel fit and beautiful, deep reflections in the surfaces. The razor’s edge bumpers are similarly presented, with concours quality plating and correct rubber protectors. NOS and original trim was painstakingly polished and fitted to ensure precise fit. It rides on original wheels with those fabulous signature Avanti convex wheel covers and correct tires. Like the body, the interior has been restored to exacting standards using some of the last remaining original bolts of fabric made by Uniroyal specifically for Studebaker. Likewise, the Hidem welting was sourced directly from the old Mishawaka, Indiana plant. As per the original build sheets, it is trimmed in Avanti Red and Fawn with correct door panels and “salt and pepper” carpets in correct material. The dash is finished in off white with fully restored instruments that appear factory fresh. Original A/C controls and console shifter are excellent and as they left the factory. The impeccable detailing continues under the hood with a beautifully presented 289 cubic inch V8 in normally aspirated R1 specification. Correct finishes and paints adorn the engine and accessories for a factory-fresh appearance. Incredibly, some of the original A/C hoses were found to be in excellent condition and still had factory markings. During the restoration, special attention was given to the cooling to ensure this Avanti runs cool and strong. The chassis was stripped, prepped and painted, while every removable frame component was stripped and powder coated. It is quite simply one of the finest, most meticulously restored Avantis we have encountered. It is so accurate in fact, that photos of this car are included in the latest update to the AOA Authenticity Manual. From the beautiful and crisp body to the expertly researched and detailed drivetrain, this is a show-worthy example that has been lavished upon by a dedicated enthusiast. For anyone seeking an example of the Raymond Loewy design icon to show and enjoy, this is certainly one of the best Avanti R1s available today.
Lowered price from €59.950 -> €45.000 Studebaker's star was going down when designer Raymond Loewy introduced the sensational Avanti. The Avanti was something else both in design as in construction.The lines of the car stood out because of its square shape. The body was completely constructed from fiberglass and the passengers were protected by an iron in case of a roll. Customers had the choice of two variants of the Studebaker V8 engine, the normally aspirated R1 and the R2 fitted with a Paxton Supercharger. The Avanti was the first American car to feature disc brakes all round. The success of the Avanti could not prevent Studebaker from going down and production ceased in 1965. The Avanti however did not go down with Studebaker as production was picked up by enthusiasts and a variant is still in production. Specifications Bodywork. Length/width/height/wheelbase – cm (in) : 488/178/137/276 (192.4/70.4/54/109); weight : 1428 kg (3148 lb). Engine. V8 4940 (301,5ci), 16 valves, 1 x 4 carb, manual 4-speed gearbox, rear-wheel drive. Maximum power : 360 bhp 4500 rpm. Top speed : 275 km/h (171 mph). >>>>> Oldtimerfarm specializes in consignment sales of vintage and collection cars and w
(SOLD) Factory produced as an R2 supercharged car, this 1963 Avanti from the Verde Collection is one of a handful sold with the dealer-installed R3 package rated at 335 HP. Ron and Fran acquired this Studebaker from the estate of the original owner before fully restoring the car. The first American production car to feature power-assisted front disc brakes, it also offers a 3-speed automatic transmission, power windows, an attractive leather bucket seat interior and factory chrome wheel covers.