The first four ‘Inspired by British Music’ Wraiths have been shown Sanderson Hotel in Fitzroia, London.
Rock and Roll and Rolls-Royce have always gone hand-in hand. Indeed, the two almost share the same name. Celebrating this relationship, the british luxury car manufacturer has announced a series of nine Rock & Roll-inspired Wraiths, ‘Inspired by British Music’.
Since rock and roll became a form of currency the Rolls has been the symbol of its success. Rolls-Royce’s pop pilots included – among many others – John Lennon, Brian Jones and Keith Moon, who even went so far as to drive his into a swimming pool. One man in London even runs ‘rock and roll Rolls-Royce tours’.
This dynamic between rock and roll and Rolls-Royce has been part of the marque’s legacy since the birth of global rock and roll itself. And now, in a fitting testament to this, one of the world’s most famous luxury manufacturer of automobiles has launched a very special project: nine remarkable Wraith ‘Inspired by British Music’ cars.
And, as the name says on the tin, these machine have been created in collaboration with some of British music’s most revered rock and vocal artists.
The first four of these bespoke cars were unveiled last week at the Sanderson Hotel in Fitzroia, London, by the artists who envisioned them. These artists include The Who frontman Roger Daltrey CBE, Sir Ray Davies of The Kinks, and Giles Martin, son of songwriter and producer Sir George Martin and a world-renowned producer and songwriter in his own right.
Each of the hand-built Wraith ‘Inspired by British Music’ cars are crafted to illustrate and celebrate the illustrious career of a British rock and pop star. The stars involved in the project were personally invited to Goodwood – the home of Rolls-Royce – to work in the the company’s design experts and conceive idiosyncratic expressions of their music legacies.
The resultant cars represent a desirable collectors’ items for the most ardent rock and roll fans and will be sold later in 2017, with Rolls-Royce donating a proportion of the value of each to charities selected by each artist, including the Teenage Cancer Trust.
The signature features of these machines include a representation of The Who album ‘Tommy’ on a bonnet. Other quirky features include Sir George Martin’s number one records embroidered into Wraith’s signature waterfall and door-flights engraved with hand-written lyrics and quotes.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said: ‘The enduring allure of Rolls-Royce has been encouraged over the years by some of the world’s most famous and important music icons. So many have turned to Rolls-Royce to celebrate their success with the ultimate display of originality and creativity. This collaboration – with some of Britain’s most celebrated musicians – promises to add to this legacy, creating truly unique collectors’ items which also support worthy charities.’