French manufacturers set-up new department to offer support for classic Citroen, Peugeot models.
The French carmaker PSA, responsible for producing Citroen, Peugeot and the new DS cars, has announced that the it has set up a new operation called L’Aventure Peugeot Citroen DS, to look after the company’s heritage. Expanding on what was already in place for Peugeot, the company hopes to offer some support for classic models, and organise special events for enthusiasts.
This move has very much been powered through by Carlos Tavares, the Chairman of the company hired to turn the business around. Although specific plans have not yet been announced, it’s thought that the new association will combine all of Citroen and Peugeot’s efforts (L’Aventure Peugeot museum and Citroen Conservatoire being the main two) into one larger joint business – with the long-term goal to develop commercial activities in the heritage sector.
For a company with some iconic classic models, Citroen has in the past shied away from its heritage where others have embraced it. The likes of Mercedes-Benz, Jaguar, Porsche, BMW and Ferrari among others all offer factory approved support in varying forms, and it has become clear over the past few years that strong heritage, and support for classic models has become increasingly important and useful.
According to Tavares: 'After a difficult period, PSA is taking charge of its future thanks to our employees' endeavours and the disciplined rollout of the ‘Back in the Race’ plan. A brand's success lies in the strength of its history, so we must take care of our roots in order to build our future. As an enthusiast for cars of the past, present and future, I am delighted to play a role in this ambitious project.'
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