Elise Trophy racers Mark Gooday, Matt Bartlett and Peter Trott led a parade of Lotus cars through the streets of London as part of the New Year’s Day festivities.

Half a million spectators and an estimated 240 million Worldwide television viewers saw Gooday's 2-Eleven, which won the final round of the 2009 season, plus friends negotiating the route from Piccadilly to Parliament Square.

Next season the 2-Eleven can be seen in the Lotus Cup Europe, whilst Bartlett and Trott's Elises will be typical of the field in the Production class-only Elise Trophy.