We'll see if the Harrods set takes it to their collective hearts...

Easily the most luxurious off-roader ever built, the Holland & Holland Range Rover by Overfinch takes the 2010 TDV8 model as a starting point, and with the addition of a massive array of bespoke equipment, turns it into what the company claims to be the 'ultimate luxury off-roader'.

The Holland & Holland Range Rover was conceived with a single intention: to create an all purpose, all season, luxury supercar for the discerning few. Designers and engineers at both Holland & Holland and Overfinch have worked together to create a car that embodies Holland & Holland’s unique sporting heritage and Overfinch’s bespoke craftsmanship.

The result is a quintessentially English take on luxury.

Based on either the 5.0 litre 503 bhp Supercharged or TDV8 versions of the new 2010 MY car, the Holland & Holland Overfinch features a raft of enhancements that make it unmistakably something very special.

We'll see if the Harrods set takes it to their collective hearts...