Alfa Romeo has recently launched a club for owners and enthusiasts of the iconic marque - calling it the Cloverleaf Club. Membership is open to owners and enthusiasts, although there's a discounted rate for people with an Alfa in their garage.
in addition, to celebrate the launch of Alfa Romeo’s Cloverleaf Club, the Italian manufacturer commissioned a survey to find the luckiest charm. The four leaf clover topped an 863-strong subscriber poll with 51% of the vote, ahead of the horseshoe (32%), wishbone (9%), penny coin (5%) and rabbit’s foot (3%).
The four leaf clover, or Quadrifoglio, was adopted by the company during its early motor racing history. Since 1923, all of its racing cars and exclusive models have carried the lucky symbol, and now it has been chosen as the emblem of Alfa Romeo’s newly formed members’ club.
At a time when most manufacturers rely on fans to start and run owners’ clubs, Alfa Romeo – with its dedicated following of Alfisti – has decided to reward new drivers with a three-year membership to the Cloverleaf Club. Approved used car customers immediately get one year’s free membership.
Among the benefits of being a member of the Alfa Romeo Cloverleaf Club are access to the unique Cloverleaf Club web site, advance information on new models, a chance to win unique prizes, a free subscription to Alfa Romeo’s FEEL magazine, exclusive track days, discounted holidays, official merchandise and a member’s forum.
For more information or to join Alfa Romeo’s Cloverleaf Club, go to www.cloverleafclub.co.uk
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