On July 21-23, Salon Privé will once again transform the famous lawns of London's Hurlingham Club. This year's event will be the fifth, and it's on track to thrill the public more than ever. Jaguar will be returning in style, having given the all-new XJ its UK public debut last year. The marque is using the 2010 event to celebrate its 75th anniversary, with its latest product range and a selection of cars from its Heritage Collection - some competing in the Salon Privé Concours d'Elègance.

Rolls-Royce is also returning to Salon Privé with the production version of its new Ghost, after previewing the car at last year's event, as the 200EX Concept. Aston Martin will also be there presenting the new Rapide and DBS Volante.

Salon Privé co-founder, David Bagley, said: 'It's immensely gratifying to have so many prestige brands on board, recognising the value of Salon Privé.  We're determined to keep growing the event, but retain what makes it unique, not least its exclusivity. Salon Privé is now a firm fixture in both the automotive and social calendars and it's good to know we have the right recipe for a great motor event and a fabulous day out'.

In a further sign of the event's growing stature as a premium brand showcase, both Audi and Lexus are attending Salon Privé for the first time, the latter confirming the presence of their spectacular LFA supercar.

For more information and tickets, visit www.salonprivelondon.com