It will be fabulous to have so many great cars and drivers here at Goodwood to celebrate our Italian-flavoured Viva Veloce! theme for 2010

The Earl of March has now confirmed the theme of the 2010 Goodwood Festival of Speed – provisionally to be held on July 2-4, 2010 – as ‘Viva Veloce! – The Passion for Speed’.  This theme celebrates Italy’s all-consuming fascination with motor racing, and its global influence on the sport. 

The 2010 Festival of Speed will honour the cars, motorcycles, drivers and riders that raced with unbridled Latin zeal, and the legendary feats they achieved, with a particular emphasis on the centenary of one of Italy’s most celebrated marques – Alfa Romeo.

Running alongside the 2010 Festival central theme, Goodwood will also celebrate 60 years of the Formula One World Championship, with a gathering of cars and drivers that have shaped the history of motor sport’s most glamorous series.  The 60th anniversary of the epic Carrera Panamericana road race, and 50 years since the RAC Rally took to the forests for the first time, will both be marked in true Goodwood style too.

Goodwood Festival of Speed founder, Lord March said: ‘It will be fabulous to have so many great cars and drivers here at Goodwood to celebrate our Italian-flavoured Viva Veloce! theme for 2010. I look forward with much anticipation to seeing some of the greatest drivers, riders and machines in action.’