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Land Rover Classic to sell 25 restored Series 1 models

Classic arm of Land Rover will undertake the restoration of 25 original Series 1 vehicles

Not long after sister company Jaguar Classic confirmed that it was building nine new XKSS models, Land Rover Classic has announced that it is undertaking a project of its own. The company has announced plans to restore 25 original Series 1 Land Rovers, back to perfect 1948 specification. While Land Rover hasn't released an official price, it's though that the cars will cost in excess of £60,000 each when completed.

Land Rover made the announcement at the 2016 Techno Classica show in Essen, calling the new scheme 'Reborn'. The company says that it has used its international network to secure 25 genuinely authentic 1948 Series 1 vehicles from around the world, ripe for restoration.

> Take a look at classic Series Land Rovers for sale in the classifieds

Each of the cars will undergo a full rebuild, using genuine Land Rover Classic parts to ensure the vehicles adhere to 1948 specifications exactly. Although we're sure most will be painted green, there are actually five period finishes, including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.

If buying a 'Reborn' Series 1, the customer gets a choice of vehicles, and will have full access to view the car as it progresses in the new Classic Workshop at Solihull, the home of Defender production.

Tim Hannig, Director, Jaguar Land Rover Classic, said: 'The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic’s expertise in restoring and maintaining our loyal customers’ prized Land Rovers. It also demonstrates the business’ commitment to supporting customers with original and genuine parts for Land Rover models that have been out for production for longer than 10 years.'

> Find out more about the nine new XKSS models being built by Jaguar Classic

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