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Land Rover Defender ‘2 Million’ sells for £400,000

The two-millionth Land Rover Defender sold for a total of £400k at Bonhams charity auction

As the end of Land Rover Defender production draws closer, the buzz around the iconic model built to an all-time high as the 2,000,000th Defender went under the hammer for a record-breaking £400,000. Bidding was strong at Bonhams' 16 December charity auction, with the final bid for this one-off Defender coming from a Qatari buyer.

It’s thought that this is the most valuable production Land Rover ever sold, and it’s certainly the priciest that has ever passed through auction. It was built back in May, and thanks to the help of JLR’s Special Vehicles Operation department, it has been kitted out with various unique features.

The car itself is full of small details, which reflect on the heritage of Land Rover. The map of Red Wharf bay (the beach where the design for the original Land Rover was drawn in the sand) is engraved into the aluminium front wing, and the car also features a pair of unique number 2,000,000 badges, with one on the rear of the vehicle while the other is a centralised part of the interior console.

The interior of the car is just as unique, with leather seats, which again feature the Red Wharf Bay graphics as well as ‘no. 2,000,000’ logos. Completing the car is a plaque fitted on the drivers seat plinth, which is signed by everybody who was involved in this cars production. This includes Bear Grylls, Monty Halls and Commander Stephen Highram – the captain of the HMS Defender. Even the car’s number plate reflects on the history of the company, wearing the ‘S90 HUE’ reg number as a nod to the first Land Rover to be produced, ‘HUE 166’.

All proceeds from the sale will be donated to Land Rover’s humanitarian and conservation partners, including the International Federation of Red Cross and Red Crescent Societies, as well as the Born Free Foundation as donations.

John Edwards, Managing Director of Jaguar Land Rover's Special Operations, who oversaw the build of the car, commented: ‘Earlier this year, we had the opportunity to turn a milestone Land Rover into a true collector's car. With the expert help of my SVO team and a handful of willing Land Rover ambassadors, we created something unique and very special. Tonight's sale will go down as part of our history. Of course, Defender has a future and will live on in its own right. But the original Series Land Rovers and Defenders will also continue to thrive through our Jaguar Land Rover Heritage division.’

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