The department that looks after Jaguar and Land Rover’s history has been re-branded Jaguar Land Rover Classic.
As part of Jaguar and Land Rover’s recent flurry of announcements and activity surrounding the historic side of the business, the whole operation has been given a new name: Jaguar Land Rover Classic.
It may seem like a small change from what was previously known as Jaguar Land Rover Heritage, but this name change unifies all of the company’s small scale projects under one title – and making everything a whole lot clearer for potential customers.
So what does the Classic division do? Jaguar offers a huge selection of official classic parts through it’s catalogue, and as part of its heritage operation began producing continuation lightweight E-types last year. Operating from its Browns Lane facility, Jaguar is also able to offer full-scale restoration services.
Land Rover owners and enthusiasts are also very well catered for, with a similar selection of classic parts (including the recently announced Freelander 1
) along with similar restoration services at the recently completed Classic workshop at Solihull.
As well as all this JLR Classic also offers Classic Drives of its most iconic classic models, and has also embraced historic racing with the second season of the Jaguar Classic Challenge race series for pre-1966 Jaguar models set to begin on 2 May.
Tim Hannig, Director, Jaguar Land Rover Classic, said: ‘Renaming the rapidly growing global business to Jaguar Land Rover Classic best reflects the division’s overall capabilities in providing the best cars, services, parts and experiences for our customers. We aim to build an even more successful future by celebrating and nurturing Jaguar and Land Rover’s past.’