A one-of-a-kind LaFerrari, auctioned to help the victims of a recent Italian Earthquake, has been sold in the USA for a record $7m by RM Sotheby’s.
RM Sotheby’s and Ferrari have broken numerous auction records, with the $7million sale of a one-off LaFerrari during an event at the Daytona Speedway on 3 December. Not only is this the most expensive LaFerrari sold at auction, it's also the most expensive post-2000 car sold at auction.
The Italian supercar manufacturer built one final car, which was offered for sale at the Ferrari Finali Mondialiin. With the charity auction the last chance to buy a brand new LaFerrari new from Ferrari, a fierce bidding war saw the price rocket to $7million.
Although Ferrari originally planned 499 LaFerrari coupes, in August Sergio Marchionne announced one final special model – to be gifted to the Italian people. The car features a bespoke livery, interior and special plaque to mark the occasion.
Proceeds from the auction will go to the reconstruction of Central Italy in the aftermath of the devastating earthquakes of 2016. The sale will take place at this weekend’s Ferrari Finali Mondiali weekend at the Daytona International Speedway in Daytona Beach, Florida.
‘It is an honor for RM Sotheby’s to be entrusted with the sale of this important car and to help raise significant funds for a desperate cause,’ says Rob Myers, CEO and Chairman of RM Sotheby’s. ‘The earthquakes which have struck Central Italy this year devastated the lives of thousands of people, and the money raised by the sale of this LaFerrari could not be put to a better use. The auction will be an historic event, and the generosity of Ferrari SpA will change lives in the areas most affected by the natural disaster.’