Aston Martin is certainly taking a risk in introducing the Cygnet. The Toyota iQ based city car might only be available to the company's loyal customers, but it's certainly a leap into the unknown when it comes to the potential brand dilution.

Sensitive to the issue, Aston Martin is already going out on a marketing offensive. Considering it's not due to hit the marketplace until 2011, it's an early start - all in the interests of garnering opinions from potential customers.

This video is all about building the brand... do you think it's been successful?