McLaren Automotive today launches the first in a series of broadcast-quality short videos, which present a rare insight into a performance car testing programme from the development team behind the new McLaren MP4-12C.

As a brand new car company, McLaren Automotive has a unique and engaging story to tell prior to its first model going on sale in Spring 2011. Meanwhile, 2009's intense testing and development programme is clearly demonstrating the 12C's potential and McLaren Automotive is presenting rare company footage and insight that reveals its plans, processes and challenges.

In a short film entitled 'Inside McLaren: developing the MP4-12C', viewers take the first steps to understanding how McLaren Automotive will fulfil its ambition to launch the MP4-12C as a genuine challenger to the world's best high performance sports cars.