In the mid 1920’s, the Indianapolis based Auburn company was facing the end of the road. After achieving early success, Auburn was struggling with public perception of a dull lineup, and slow sales meant a backlog of unsold inventory. With bankruptcy on the horizon, the board called upon the services of one E.L. Cord as a last ditch effort to save the company. Cord was an entrepreneur who had made quite a name for himself at Auburn as their most successful salesman by far.
Cord’s simple solution, repainting the unsold cars in bright colors, was a surprising success and as a reward he was offered a managerial position at Auburn. But E.L. Cord rejected the offer and instead initiated a takeover of the company. By1928, Cord was in complete control of Auburn, and had amassed an empire that included Auburn, Duesenberg, Lycoming Engines, Checker, Stinson Aircraft and American Airways. Now that he had saved Auburn, he set his sights on building a car that would bear his own name.
In 1929 the Cord L-29 debuted. It was an innovative and gorgeous car, with wheel drive and a De Dion front axle, low slung body with flat floors and particularly sporting appeal. The L-29 was powered by the same
left-hand-drive 1931 cord l 29 convertible blue blue-leather manual restored leather blue-interior dark-interior
2310 Chaffee Drive
Saint Louis, MO 63146, Missouri
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