At first glance, the Cord 810/812 may not seem like it is a car born of the Great Depression. But at that time, high end manufacturers were struggling to sell their extravagant machines, and many resorted to developing lower priced models to make up sales. Packard developed the Junior series, Lincoln added the Zephyr and GM introduced LaSalle to fit between Buick and Cadillac. Even Duesenberg wasn’t immune to the pressure and work was begun on a “baby” Duesenberg that could help pick up the slack in sales. Partially through its development, the baby Duesenberg idea was dropped, as it was thought it could cheapen the brand. But E.L. Cord, the man in charge of Auburn-Cord-Duesenberg, saw great potential in the design and pressed forward to produce it as an all-new Cord. The Cord L-29 had been out of production for some time, and E.L. saw this as an opportunity to revive the brand that bore his name. Development went ahead and the 810/812 was realized by 1936. In spite of its “entry level” roots, technical boundaries were pushed to the limits. Drawing inspiration from the Citroen Traction Avant, Cord designers gave the 810 a semi-monocoque chassis, and it was the first American car wi
left-hand-drive 1937 cord 812 custom beverly saloon blue 4-door alloy-wheels manual metallic restored supercharge v8
2310 Chaffee Drive
Saint Louis, MO 63146, Missouri
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