If you've ever needed genuine parts for your Chrysler, Dodge or Jeep, Mopar will be a familiar name. This year marks its 80th anniversary.
One of the best-known motoring brands celebrates its 80th anniversary this year. Mopar, which takes its name from the combined words ‘motor and parts’, will be marking this special milestone with special-edition vehicles, merchandise and products – along with some very original customer care.
For the last ten years Mopar has worked under the FCA Global umbrella – FCA being the Italian-run Dutch multinational whose portfolio includes Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo and Lancia. Mopar operates the FCA’s parts and service operation, which is – of course – a colossal operation.
But the company started from modest roots. Mopar was born on August 1, 1937 as a line of antifreeze products but grew to encompass service, parts and customer care for owners of all FCA cars around the world. Over the last eight decades the business grew to become an industry-leader in motor parts and aftercare. And part of the brand’s success is its willingness to evolve its services and embrace new technologies.
For example, in 2008, Mopar Express Lane service, offering fast oil changes, was introduced at hundreds of dealerships. There are as many as 1000 Mopar Express Lane services operational today in the United States and more than 1750 open in more than 20 countries around the world. Furthermore, over the last ten years Mopar has been somewhat radical in its use of the first smartphone vehicle-information apps, along with in-vehicle wireless charging and factory-connected tablet technology.
But that’s not all. Mopar has taken the parts industry a step further with its introduction of limited-edition Mopar vehicles built at the factory, beginning with the Mopar '10 Challenger. Since then, Mopar has introduced a new vehicle every year, the most recent being the Mopar ’16 Ram Rebel.
And all this – the origins through to the technological trailblazing – was captured in the year-long display at the North American International Auto Show (NAIAS) at Detroit this year.
For now though, it’s happy anniversary to Mopar.