Harrods has built a custom Seven model using Caterham’s new Signature service, which allows more customisation than ever.
One of the most distinctive British marques has teamed-up with Harrods to create a special edition model to be sold by the world famous department store. The car comes from Caterham’s recently launched personalisation programme, Caterham Signature.
The Harrods special edition car is now on sale exclusively in the famous high street store and includes a host of features which demonstrate the breadth of options new Caterham buyers can add to their vehicles.
These options include paint colours and designs, dashboard and interior styling, embroidery and even the colour of the chassis, which is quite important on a Caterham.
This is bling on four wheels, with a price tag to match. The £59,999 Harrods special edition is on display in the famous London store throughout October for Harrods Man month, which starts on Friday 7 October. The special edition Harrods Seven is painted in Harrods green, with a custom white stripe and gold pinstripe. Added to this is a chassis powder-coated in gold paint – what better way to celebrate the London store?
Inside the cockpit, the butterscotch leather upholstery also reflects Harrods’ colour scheme, while the store name is embroidered on the seat backs and the Harrods ‘H’ adorns the gear knob. The car’s styling was created in conjunction with Harrods and its design team and buyers can pick one up in store along with their fashion and luxury items.
Caterham’s Chief Commercial Officer, David Ridley, said: ‘The Caterham Seven has always been one of the easiest cars on the road to personalise, because every car is hand-built and bespoke for each customer.
‘But now we’ve formalised the personalisation options available to our customers into the Caterham Signature programme, which will outline the almost infinite combinations of options you can select. You can even have your name stitched into the seat.
‘A Caterham Seven isn’t a car you need to buy, it’s a car you buy because you want it. As such, we believe you should make it your own in every way.’