Running in September 2018, Grand Basel will celebrate the finest cars in the world from past, present and future
Promising to gather the world’s most important and valuable automobiles of the past, present and future, Grand Basel is aiming high with its first exhibition on 6-9 September 2018. Taking place at the Messe Basel, Switzerland, the new show will feature a selection of the finest cars from all eras, and will celebrate the greatest in the contexts of art, design, architecture and lifestyle.
The team behind the event is working with Berlin-based design agency Blue Scope to present the cars in a ’uniform exhibition concept’ in the style of a modern museum rather than the more traditional car shows or concours.
Professor Paolo Tumminelli, director of the Goodbrands Institute, will head up an independent advisory board to ensure the highest of standards. As an automobile culture and design authority, Tumminelli has driven the cultural concept for Grand Basel. He comments: ‘At Grand Basel, it will be our mission to establish the automobile as a cultural asset. I look forward to leading the advisory board, and the names of the other members will be announced in due course.’
We first heard about this new event at the ‘avant premiere’ in August 2017, where four special cars set the tone for next year’s show. Giorgetto Giugiaro brought his legendary 1963 Chevrolet Corvair Testudo, designer Rem D. Koolhaas showed a new Lo Res car – inspired by the concepts of his fashion brand, United Nude – and Andrea Zagato announced the Zagato IsoRivolta Vision Gran Turismo concept.
Perhaps most key to setting the tone for the 2018 show was a 1935 Avions Voisin C25 Aérodyne. This car maker was a favourite of Swiss architect Le Corbusier, whose radical design ideas for a car-centered urban redevelopment of Paris was inspired by the forward -thinking designs of the French manufacturer. This ties nicely into Grand Basel’s desire to explore the multiple relationships between art, style, architecture and the automobile.
Global Director Mark Backé, who conceived the show concept, commented: ‘Grand Basel is not just another car salon or concours, it is the first global show for the world’s most important and valuable automobiles of the past, present and future. Grand Basel presents international connoisseurs, experts and collectors with the epitome of automotive culture, and will appeal to a broader enthusiast audience interested in automobile aesthetics, technological sophistication, art and culture.’
Following the first event in Basel, two further shows are planned for Miami and Hong Kong.