Auction house to offer weekly online auctions of high-quality classic cars
Berlinetta Classic Car Auctions, which was established last year, has introduced a new format of timed online car sales – Weekly Sales. This new format features a section of high quality classics each week.
Just like a standard online auction, Berlinetta Weekly Sales last for a limited time. But unlike a standard online auction, each car is extensively marketed online as well as being promoted via their fast-growing subscriber base. This, the company argues, gives sellers every opportunity to find the right buyer. Berlinetta pledges that no classic car for sale in the UK will enjoy greater online exposure than Berlinetta’s Weekly Sales.
Pete Thornton, MD at Berlinetta CCA, said: ‘Our team have bought and sold classic cars both privately and at auction for a number of years, and always felt there was something missing.
‘The traditional auction process can be soulless and risky – something we are already addressing via our ‘try before you buy’ facility at our physical auctions – but a private sale can also be hard work both for buyer and seller, and lacks the focus that a timed auction brings to the process. We’ve all had our time wasted by ‘no show buyers’, dreamers and tyre-kickers. Berlinetta is about changing the way these transactions function, and making a classic car sale more enjoyable and straightforward for both buyer and seller alike.’
Each sale runs for seven days and prospective buyers are encouraged to view the car (at the seller’s location), just like a private sale. Bidding is simple and secure, registration is free and as the timer ticks down at the end of the sale.
The turnaround is quick too: if the team are contacted on a Monday they can have that car listed on the site by Wednesday and sold just a week later.
Sales Director Rob Thornton said: ‘We wanted to make the process fair and transparent. Sellers enjoy a quick sale and the opportunity to present their car to significantly more people than would be possible via a traditional private sale; buyers have the opportunity to really get to know the car from its highly detailed description and photographic package, which will help avoid a wasted journey should they then choose to make a physical inspection.’