Hampton Court Palace will serve as the location for the Concours of Elegance until 2021.
When King Henry VIII took Hampton Court Palace from Cardinal Wolsey in 1529, he set about making it a palace of luxury. The king of many spouses ordered the finest craftsmen to create tapestries of woven silk and gold – spending the equivalent of millions in today’s money on his sumptuous pad.
So news that Hampton Court has agreed to host the Concours of Elegance until 2021 befits the Tudor king’s desire’s perfectly. Just like Henry VIII’s agenda, the Concours of Elegance is, after all, a fusion of class, sophistication and luxury.
But the event’s not new to the Tudor-styled riverside retreat. Hampton Court has previously hosted the Concours in 2014 and 2017 and has become a visitor favourite, not only for its stunning location, but also – no doubt – because of its association with one of history’s most notorious monarchs.
This deal also establishes the Concours of Elegance as one of the most significant events in the classic car diary, despite the fact the event only started in 2012. Indeed, the initial event was held within Windsor Castle to mark the diamond jubilee of Her Majesty The Queen’s reign. Organised by Thorough Events, the first Concours of Elegance set a new global benchmark for a classic car concours and won several prestigious awards in the process.
Only cars of the highest calibre are invited to the Concours of Elegance, from all over the world, painstakingly selected by the Concours Steering Committee; a respected team of authoritative historic car experts.
His Royal Highness Prince Michael of Kent remains the Concours of Elegance’s Patron, and will continue to serve as Chief Judge in the Royal Automobile Club’s Club Trophy. The Club Trophy winner is granted automatic entry into the following year’s Concours of Elegance selection of cars. Thus the 2017 winner, the Rolls-Royce Silver Ghost ‘Taj Mahal’ will be entered into the main concours for 2018’s event at Hampton Court Palace.
James Brooks-Ward, Thorough Events CEO said: ‘The beauty and the history of Hampton Court Palace have always been a perfect match for Concours of Elegance. Both in 2014 and again in 2017, the feedback we had from owners of the cars, from visitors and from our partners was absolutely faultless. That’s why signing this five-year deal is such an incredibly important announcement for us – we now have a home! Along with our new Managing Director, Andrew Evans, we’re all very much looking forward to working closely with Historic Royal Palaces in the coming years to make this world-class event even more incredible.’